In What Ways Does Your Media Product Use, Develop and Challenge Forms and Conventions of Real Media Products?

Evaluation Task 1

1) This image shows our title fonts and the style that we used throughout the film. We kept the same font and colour scheme throughout the whole title sequence to maintain continuity throughout. We used pastel colours so that it appeals to a female audience because these types of light and colourful fonts are associated with females. The positioning of the titles is different in every shot so that it keeps the audience interested throughout as in some films the title sequences seem to become continuous and boring and we wanted to ensure this didn't happen. Furthermore, we decided on the font of our titles because we looked at the Easy A title sequence which was very effective and they used similar blocked sans-serif font. We wanted to conform to this typical teen angst convention by also using a similar font, although changing the colours for effect as previously mentioned.

2) This is an image of the main character Rose mid-way through the opening sequence of her getting up and ready for school. However this shot has particular importance because it conveys the first idea of the storyline for the audience. This is due to the mid shot the clearly shows Rose's anxious and nervous emotions through her body language because she sighs. Her facial expressions of a slight frown although maintaining a pleasant smile also shows this confusion of emotions. These features are important because it shows the audience how she is feeling about her first day of school between the usual rush. We used these negative emotions as a foreboding technique of the later storyline which involves turn turning into a hated character.

3) We used this long shot as an establishing shot to clearly show that our film is based in a school environment. We felt it was important to incorporate a shot of her walking up to the front of a school as it enforces the fact that the setting is a key feature of the opening sequence (her going to a new school). The shot shows her walking up to the door in a hurried manner which is important because it conveys the school setting as a safe environment which is important for our film because this typical convention is then shortly broken by the protagonists.

4) We decided to place the film title in this shot because it immediately associates the title which is 'Rose' with the character Rose. This is due to the fact that the main focus of the shot is a close up of Rose's face so the audience will easily find this association and shows that she is the main character in the film. We decided to use a pink colour for the font for the title of the film because it is stereotypically a female colour which means it will be appealing to our target demographic. Furthermore the pink will portray Rose as a typical teenage girl which is important as we have made her into this type of character. We also decided to have the title very large and central of the screen because we saw this in Easy A opening sequence. We decided to conform to this feature as it worked will and we have a similar target audience so we felt this was an important convention to include.

5) This shot shows how we introduced the protagonists in our film. We decided to use a longshot of Lucy Lou and Hannah walking in. Firstly this is because the audience will have full view of the door that she friskily slams open. This is important because it conveys her immediately as a character who is aggressive and shows she is a protagonist. This is then followed by Lucy Lou strutting towards the camera and flicking her hair in a confident and sassy manner. This is used to show the audience about Lucy's character's personality which is important when introducing a character for the first time. Secondly shortly followed the introduction of Hannah who is walking behind Lucy Lou. We decided to have Hannah following behind and obstructed by Lucy's figure as this portrays how Hannah has a reserved and submissive character. This is because she is often in the shadow of Lucy as shown in the shot. Furthermore a new soundtrack starts to play as this shot starts. This is because we are using the music as a sound motif that reflects the characters. In this case we used a very rocky and powerful song to emphasise the fact that they are protagonists and nasty personalities.

6) This shot shows a lot about the genre and how we used certain shots to convey this to the audience. For example this shot is used to show a romantic connection between Tommy and Rose because he is showing he is a Gentleman by helping Rose to her feet and she appreciates this with a clear smile. The importance of this is that a common convention of teen angst films is a romance between main characters so this shot is used to show this genre convention. The shot also clearly shows two teenagers which is important because all teen angst films feature teenagers. Therefore it is important that we have teenagers starring in our film.

7) This shot shows Lucy Lou deliberately bumping into Rose and knocking her over into the lockers. This shot is very dramatic because Rose drops all of her papers onto the ground. We therefore decided to use slow motion in this shot to emphasise the shock and danger of the situation. We saw a main character in Easy A also get knocked over however we felt the shot happens too fast and takes away from the excitement of the scene. This is why we have decided not to conform and adapt it to emphasise the shot.

8)This is a shot of Tommy and shows his casual outfit. We decided to use simple and ordinary costumes for our characters so that the characters do not appear unnatural and suited to a sixth form school environment. This is because our target audience will know what to expect of what teenagers wear to sixth form so wearing this style of clothes will be relate-able for them. In this shot we also used a mobile phone which we felt was important because stereotypically teenagers are always on there phones are distracted from the rest of the world due to them. However in this shot Tommy spots Rose on the floor and doesn't take any notice of his phone once he sees her. We used this prop to emphasise the situation as he goes from being completely engaged in his phone to completely forgetting about it. 

9) This is a high angle shot of Rose sprawled out on the floor after she has been knocked down by Lucy. We decided to use this high angle shot to make her appear small and insignificant due to her vulnerability. The shot emphasises her weakness at this moment in time which is important because we purposely wanted her to appear weak in this scene. This shot was initially very long and non-engaging due to the length of it. We were able to use editing to trim the shot down to make it a lot shorter. This meant that the shot was more interesting as it is only quickly displayed on the screen which is important as this editing allows us to keep the audience interested.