Who Would Be The Audience For Your Media Product?

Evaluation 4

Our targeted demographic:

• The age we are aiming to target is 12-18 because this is the age that provides the most revelance to the genre and we feel that this age group will be most interested in our film. However there is the chance that our sub-groups such as young female adults aged around 24-30 may be interested in our film due to nostalgic value from looking back at their own childhood.
• We are targeting a demographic that are based in the UK. We decided this because our film features the everyday aspects of a very english lifestyle, therefore a english viewer would be most interested.
• We are targeting a predominatly female target audience because the teen angst genre is best suited to this demographic. For example we researched about 'Angus, Thongs and Perfect Snogging' and they targeted females and as our film has very similar conventions we decided this would be the best suited target audience.
• Due to the age group that we are targeting it is highly likely that out demographic will have a low income level as many 12-18 year olds will be in full-time education. However this links in with the occupation of a target audience as there is the possibility of part-time jobs or even full-time in some cases, so there is still money to be made from this demogrpahic.
• Our demographic will be mainly students that are either in secondary school or sixth form. This is because the majority of our film is based in a school enviroment which will provide sense of personal identity for the audience.
• The marital status that we will be targeting is mainly unmarried and with the outlook of love in their prospects. This is because our film is about the sterotypical teenage love story involving complicated relationships. Therefore a young unmarried demographic will be able to relate easiest to our film.
• After carrying out research of similar teen angst films to ours we noticed that the majority of the characters and target audience are White British/American. Therefore the large majority of the characters in our film are of a White Britsh ethnic background. This is what led to our decision of targeting an audience that are also White British. 

The psychographics of our targeted demographic:

• We are targeting groups with certain tailored personalities that will best suit our style of film. We have chosen the target audience with fun loving, happy go lucky average teenage girls. We decided this because we looked at the types of common personalities of social groups in similar teen angst films such as Angus, Thongs and Perfect Snogging and also our social groups in Rose. This made it clear that we needed to target people with this type of personality.
• Another physcogrpahic value that we felt is important is the attitudes of who we are targeting. We have decided that we need to target groups of people that adopt the attitude of 'treat others as you wish to be treated'. This is because our USP shows what happens when you don't treat others correctly so we feel it is important to show our film to people that have a relate-able attitude to this.
• Our film portrays the common values of he stereotypical teenage girl. This means that we have decided to target people who have similar values. These are people who are very materialistic, value family and friends and want to do well in school. Throughout our film all of these values are portrayed so it is important we target people with these physcographics.
• As previously mentioned we are targeting the stereotypical British teenage girl. This means that they will be interested in hobbies that revolve around their attitudes and interests. For example they may have an interest in physical activities such as dancing or social interests such as visiting the cinema or watching films with friends. These factors are very important because we have portrayed a world that values social and physical strength.
• The type of lifestyle and behaviours that our targeted demographic will have is a healthy and fun outlook on life. This is because we are targeting teenage girls, who need to enjoy themselves and have fun, as shown in our film, but also not cause any trouble.

Evaluation:

• We are targeting a market of 12-18 year old teenage girls, which is a large demographic in Britain with such a large youth population. Due to this I do believe that our target market is big enough to specifically target this demographic. However there is also a chance for a splinter market that will offer the chance to provide an even larger audience for the film. This is young female adults aged around 24-30 may be interested in our film due to nostalgic value from looking back at their own childhood.This demographic of people outside our demographic will help our film reach a wider audience.
•  My demographic will see a need for our film as shown by previous examples such as Angus Thongs and Perfect snogging and Adventureland from my research. Both of this films were well accepted by a similar demographic and found major success. Our film will attract a similar demographic however it will also provide the added edge of a young female adults viewpoint which will widen our demographic. 
• We have picked a demographic that can be very influenced by those around them and look to seek approval from each other. This is often what causing gossiping and fighting between friendship circles. I believe that impressing friends and family is a factor that is most like to value this as what they will want to use our film as a means to impress others through knowledge or sharing with them.
• People are most vulnerable to other peoples opinions at their early ages. Due to this I believe that targeting teenage girls is a demographic that you will be able to reach with a message. This is because teenagers are at the age when they are very open-minded and will consider these ideas. This is important as our USP is looking to provide a message to our demographic.